Senior Social Strategist, Mac
Job Summary
The social strategy group is responsible for finding new and inspiring ways for our brand and products to show up across social media channels. We partner with brand, advertising and creative teams to develop world-class social marketing experience that people are happy to see.
As a Senior Social Strategist, you’ll lead the social strategy for Mac. You’ll join an integrated team of brand managers, creatives, and ad producers to uncover inspiring and innovative opportunities to tell the Mac story across paid, owned and creator social channels.
Key Qualifications
- 10+ years brand/social creative strategy experience
- Deep understanding of social platforms and formats
- Fluency in social culture, creators and communities
- Sharp perspective of what makes great socially-driven creative work
- Ability to radically simplify information
- Creative or social agency/brand/publisher experience with examples of top-tier work
- Track-record of collaborating in large teams especially with creatives and brands strategists
- Knowledge of social best practices and curiosity to break them
Responsibilities
- Mining for actionable social insights around products and audiences
- Developing strategic perspective on the role of social contributing to business goals
- Building clear social creative briefs for internal and external teams
- Guiding and influencing social creative work as its developed
- Having confident perspective on relevant social and cultural topics
- Building social ecosystems and go to market plans
- Setting clear metrics of success and learning from them
