Job Summary
With a focus on localization and content strategy, the WW Geo Alt Producer supervises the preparation and output of interactive design, content, and production plans to Geo production teams. They maintain close partnership with Brand, Launch, Campaign, Hardware and Screen teams to ensure the flawless execution of an on-brand, unified message across various platforms and apple.com locales.
The ideal candidate is organized, self-motivated, flexible, technically savy and highly collaborative. Strong analytical, problem solving, and negotiation skills are required. The Geo Alt Producer must feel comfortable presenting to various levels of leadership and varying types of audiences (one-to-one or larger groups). The ability to deliver clear and concise communication is a must.
Key Qualifications
- Relevant experience developing and leading content strategies in an international marketing environment
- Proven ability to build relationships cross functionally, influence others, and work effectively within a large organization
- Excellent communication skills and an ability to work closely with creative, technical, and business stakeholders
- Demonstrated project management skills including scope management, resource planning, and deliverable tracking
- Ability to quickly process detailed information and capture the “big picture” in order to effectively deliver a clear and concise point-of-view
- Multi-tasker who can balance priorities and adapt within an ever-changing work environment
- Ability to successfully apply cumulative knowledge gain to future projects
- Experience managing content for a global audience
- Deep knowledge of how content management system (and related system) processes work and record of troubleshooting and diagnosing issues, and communicating to technical developers
- Strong knowledge of Adobe suites of products
- Strong knowledge of Apple applications such as Keynote and Pages
Description
- Serve as the subject matter expert for a product or service on regional localization variances and across Apple.com locales by providing guidance throughout the product lifecycle
- Define and document strategic Geo content plans across all locales for various launches and platforms, including all product launches, seasonal and campaign work across web, email, retail, channel, and other platforms
- Coordinate with creative and development teams to understand and document the full breadth of global content needs including the creation of detailed content matrices, alternative copy, hardware and design assets
- Develop detailed instructional briefs for Geo production teams
- Partner with Brand teams to develop a clear and thorough understanding of software features and their availability across regions
- Cultivate a thorough and specialized understanding of the creative and web production processes
- Gather and scope out enhancement ideas and requirements that promote scalability, smart publishing practices, and intuitive UI within a CMS or proprietary process
- Partner with localization teams to provide scope based on marketing communication plans
- Proactively identify and address workflow challenges
- Provide leadership and guidance to a team of producers, ensuring consistent alignment across teams and deliverables
- Ensure that all customer-facing deliverables represent the best of Apple
- 7+ years of experience as a producer in a creatively-driven advertising agency or equivalent in-house teams
Education
Bachelor’s degree required. Advanced degree and certifications in applicable fields a plus.
