The Partner Communications Manager, Digital Specialist, plays a vital role in shaping how our company shows up within our Partners’ (indirect channel) digital environments globally. Partners' digital platforms are critical to their commercial success and this role requires a deep understanding of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role will drive how all the partners’ digital touch points maximize the impact of our company's product presentation and deliver the most compelling product stories.
The Partner Communications Manager, Digital and CRM Specialist is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the company's brand. Key responsibilities include:
- Drive innovative digital strategies and impactful creative work for our company's products and services through a deep understanding of the company's brand, our partners’ brands, commercial priorities, market trends, and challenges.
- Work across the global organization to understand both macro and communications trends for the company's products and services. Synthesize learnings into insights to drive optimization of future advertising, digital, and in-store efforts, internally and externally with partners.
- Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining KPIs and measurement frameworks, analyzing data, and generating insights.
- Collaborate extensively across many teams, internationally and locally, both internally at the company and externally with partners such as Carriers, Retailers, Banks, SMB’s, and Enterprise Resellers, Media Content Providers, and more.
- Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, learnings, and case studies.
- Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand.
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
Minimum Qualifications
- A firm grasp on digital trends affecting resellers today and a perspective on the future state
- Ability to knit together disparate sources of information into succinct insights, a strong strategic narrative, and clear action plans.
- Able to inspire partners about what's possible within their digital frameworks
- Ability to develop positive relationships with partners inside/outside the department.
- Substantial experience with a leading digital agency, brand, or startup
- Great writing skills, visual storytelling skills, and presentation skills.
- Able to work autonomously and alos collaborative with a wider team.
- 7-10 years of experience in marketing communications
Preferred Qualifications
- Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward.
- Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities.
- Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans.
- Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks.
- Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.
- Can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization.
- Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
- Bachelor’s degree.
Hours may fluctuate based on project needs.
