SOCIAL MEDIA LEAD - Contractor Role
Apple TV+ Series Social Marketing Lead
You are an extraordinary leader who is highly plugged into the internet and popular culture. You have a global perspective and understand the importance of cultural and country-specific nuance. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content — who can also demonstrate real ROI.
As a part of the broader Apple TV+ Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles and talent, through a consumer-first lens.
Key Qualifications
- 7+ years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement)
- Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space
- Proven ability to market to audiences inside and outside of the U.S.
- Fluent in Social Media best practices. You know what works across various social platforms and experience in multi-channel distribution efforts
- 10+ years of social media and campaign management, publishing, writing and content creation required (brand or agency).
- Excellent communicator, strategist and creative
- Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
- Pioneering Spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward.
- Experience working directly with talent and creators
- Skilled in pitching and presenting and reading the room.
- Experience leveraging social analytics and utilizing publishing tools
- Experience using data and intuition to make smart content that gets people talking.
- Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.
- Thrives in a changing environment
Responsibilities
- Responsible for social goals, plans and creative in a cross-functional title team.
- Responsible for series campaign strategies inclusive of: target audience, social creative, influencer/creator engagement and owned/earned distribution with paid opportunities
- Drives innovation in social and strives for creative excellence across all titles and assets
- Drives the launch of key marketing assets across social
- Uses internal and external social analytics to inform strategy and iterate on creativity and innovation
- Responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the duration of a campaign
- Manages the social campaign and creative strategy across internal and external creative partners and agencies
- Developing and reporting against key KPIs and success metrics in order to drive the business.
- Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners.
- Providing training, guidance and best practices to the individual lines of business.
- Monitoring competitor activity and ensuring brand safety.
- Working with marketing teams across the business to educate and integrate social media with all marketing efforts.
- Developing content marketing and distribution strategies with key partners.
- Leading communication with international marketing leads on social marketing strategy and best practices.
- Working with the central Apple Marketing and Communications teams to ensure alignment with company-wide best practices and policies.
