As a Senior Producer, you will take a leadership role in our direct marketing email production across all products. You will lead key email communications efforts with a focus on product launch, customer engagement, ownership, and marketing campaigns.
Key Qualifications
- You have 10+ years of experience in email production and managing email marketing programs
- You are a subject matter expert of production processes and email delivery best practices.
- You are results-oriented with a proven track record of delivering results.
- You have strong communication and interpersonal skills, and you thrive working in a creative and dynamic environment.
- You are highly organized and love to craft efficiencies to further streamline processes.
- You recommend solutions that break ground in digital interaction and do not shy away from standing behind the right solution.
Description
- Manages email programs for our company’s marketing communications including product launches, customer engagement, ownership, marketing campaigns, and corporate initiatives.
- Works with Interactive Producers, Developers, Creatives, Quality Assurance Engineers, Design Standards, and Platform teams teams to bring the strategy to life. Acts as a strategic partner for the creative and production of emails from brief to blast. Leverages an understanding of customer data to identify relevant customer segments.
- Oversee list requests and monitors list management and segmentation. Socializes Email Direct Marketing Best Practices and ensures that email design and build are integrated with platform technology and follow design and framework standards.
- Oversees the flawless execution of Direct Marketing Email Campaigns and tests.
- Partners with Database and Analytics teams to ensure all desired elements are tracked post-campaign.
- Supports annual, quarterly, and ongoing planning efforts to inform resource needs across all email marketing programs.
- Continually strives to define, inform, and optimize process. Identify and improve areas of opportunity.
- Collaborates with producers and and manage agency teams on an ongoing basis to support the success of all email projects.
- Prioritizes projects and ongoing changes in real time, and refines the email delivery process based feedback and the desire to innovate and improve production process.
- Builds strong relationships effectively with creative, development, and cross-functional teams to move projects forward.
Education A Bachelor’s degree is preferred.
We are an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. We will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.
