Job Summary
Do you have a passion for thinking creatively as well as strategically? Can you put the magic within each product we build into words? As part of our Marketing Communications group, you’ll uncover human insights to craft messaging that shows what our products can really do for people. You’ll create and manage the campaigns that form the voice and spirit of our company to our customers, acting as the brand identity customers interact with at every touchpoint.
The Retail Brand Manager role within The Marketing Communications team will lead strategy, creative development and execution for our Retail Store and Online Store marketing initiatives. These initiatives span new product introductions as well as ongoing Retail programs and promotions.
Our team is looking for someone who has demonstrated experience in developing and managing innovative campaigns that drive customer acquisition, conversion, loyalty, and brand equity across digital and physical channels. The Brand Manager will ensure creative objectives are well defined and appropriately executed. This requires a strong ability to develop strategy and marketing plans, facilitate creative execution, lead presentations and to navigate the approval process across multiple partners. They will oversee the integration of Retail commercial program marketing efforts, knitting together several functional teams across the organization including: Print/Graphic Design, Interactive, Video/Motion Graphics, Advertising/Media, Retail Marketing, Merchandising, Market Development, Product Marketing, Legal and Finance. We are looking for someone who thrives in ever-changing, dynamic environments.
Key Qualifications
7-10 years marketing communications experience.
Previous ad agency, design agency, performance marketing agency and/or in-house marketing communications experience.
Ideal candidate to have rich background in commercial marketing, which may include performance/demand generation marketing experience in affordability communications and/or financial services/products.
Description
We are seeking an experienced marketer who can contribute in a team environment. This position requires a self-motivated, flexible individual with the following skills:
Education
BA/BS preferred
Hours may fluctuate on project needs.