Job Summary:
We oversee all of advertising and marketing to ensure the flawless development and execution of world-class communications.
The App Store Digital Asset Specialist role is responsible for requesting and managing assets in connection with the marketing of Apps and other third party content, and maintaining and preserving industry relationships..
Description
Act as an integral member of Global Marketing Business Affairs team, partnering with various internal stakeholders across Marketing, Services, Legal, Business, and Product teams to ensure smooth asset management and alignment on objectives.
Oversee all asset inquiries to App Store developers requesting content for featuring within Marketing
Proactively identify and resolve issues related to asset quality, compatibility, and compliance, ensuring adherence to standards.
Collaborate with cross-functional stakeholders to communicate asset strategies. Track asset delivery timelines, content constraints, and resolve delays while ensuring alignment with production requirements.
Maintain complex tracking systems to monitor project progress, ensuring Production’s asset needs are met in a timely and efficient manner.
Analyze asset performance metrics to optimize asset usage and visibility. Provide key stakeholders with data-driven insights that improve asset utilization rates and maximize visibility across platforms.
Manage systems that offer cross-functional visibility into metrics, tracking the volume of requested and received assets, and assessing overall asset performance.
Track and store digital assets in an internal asset management system
Demonstrate a proven ability to lead without authority, building strong collaborative relationships and influencing stakeholders to co-elevate, drive results, and deliver on cross-functional objectives.
Key Qualifications
Relevant Experience: 7-10 years relevant experience managing digital assets, including content organization, metadata management, and asset lifecycle management
Technical Proficiency: Knowledge of digital asset management systems and tools as well as familiarity with image editing and content creation software (e.g. Adobe Photoshop)
Knowledge of Industry Standards: Understanding of digital/graphic production, 3D design, computer science, video animation or production
Compliance and Legal: Understanding of legal aspects related to digital content, including copyright, trademark, and licensing issues
Skills and Competencies: Demonstrated ability to work across multiple projects with varying ranges of complexity, including experience with project management
Demonstrated skill in concise and clear written and verbal communication skills for collaboration with developers, designers, marketing teams and other stakeholders
Exceptional analytical skills to track data and analyze metrics
Calm approach, sound judgment, organized, skilled in managing tasks, excels at time management
Familiarity with products and services, especially App Store platforms and their asset requirements and guidelines
Education
Bachelor’s Degree Required
*Contract period and hours may fluctuate based on project needs