• Digital Marketing
• Branding
• Marketing
• Digital Campaign
• Creative Direction
• Relationship Building
• Ecosystem
• Advertising
• Agency Partners

Creative Director, A/V - Apple TV+ Marketing

Summary

Apple is seeking a Creative Director to lead A/V creative development and production for title campaigns for Apple TV+. This department conceptualizes and builds the A/V needs for all Apple TV+ Original Content that will be distributed across a range of paid and owned media channels. 

This CD will work cross functionally to ensure our branding and messaging is represented consistently and appropriately across platforms. In partnership with Apple TV+ leadership, other key partners and cross-functional teams, the CD will ensure efforts increase performance, lift brand affinity, continue to develop and cement Apple TV+’s reputation and prominence, and impact culture.

This role requires maintaining positive relationships and "know how" in telling stories, on any platform, that drive fan engagement. You have a pulse on new and creative trends in digital marketing and a creative sensibility that extends across content genres. You excel at building strong cross-functional relationships in fast paced organization.

Key Qualifications

• At least 5 years experience leading Creative AV Campaigns, and at least 3 years mentoring mid-level and junior teams
• Shown ability to build and direct high-quality A/V Creative
• Develop and deliver creative solutions to an Apple standard
• Proficient in TV, Digital, and Social advertising formats and methodologies
• Collaborative and team oriented approach with experience in a quick moving and cross-functional environment
• International experience or experience working with global teams
• Experience working directly with talent and creators to collaborate on campaigns
• Experience managing a high volume of creative and campaign types in parallel
• Experience pitching ideas to senior leadership, show runners and filmmakers

Description

Work with Film and Series Strategy Leads and marketing distribution teams to identify opportunities and develop engaging AV Creative.

Lead Writer / Producer talent to develop the Creative output.

Direct external agency partners to develop A/V output.

Create and manage against schedules and budgets.

Cross-functional relationship building to ensure alignment on deliverable quality and creative direction.

Ideate multi-media extensions that extend the campaign across the Apple ecosystem, owned channels and third party partnerships.

Articulate and sell Creative plans to senior leadership, producers, and partners.

Responsible for finding and building working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors.

Education & Experience

Bachelors degree or equivalent experience.

• Preferred years of experience : 5+ Years
• Travel Required : No travel required
• Business Day Timings: 9 AM to 5 PM