Advertising Producer
Summary
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Advertising (Ad) Team oversees Apple’s advertising activities worldwide, and is the bridge between Marcom and Apple’s advertising agency, Media Arts Lab (MAL) and OPMG (Omnicom’s Precision Marketing Group). We partner with many internal groups, including Finance, Legal, Product Marketing, Partner Communications, Interactive, Retail and Education. We also maintain positive relationships with our Apple and MAL international offices. Developing and fostering productive partnerships is an essential requirement of every member of our team.
Description
In the Ad Producer role, you will be responsible for leading the creative development and production process, ensuring accuracy and internal communication for all advertising initiatives. You are a strategic and data-driven marketer with proven experience managing integrated full funnel campaigns, and large-scale social media initiatives. This role is ideal for someone who understands the rigor of big brand standards and thrives in an agile environment.
Key Responsibility’s include:
- Developing and implementing our creative across channels to support integrated efforts across advertising and social, including review and routing of concepts to ensure quality and accuracy from a legal and product perspective and review and approval of localization strategies and creative with our international offices.
- Leading confidential launch initiatives while working to maintain security and secrecy through the duration of the project. You will manage disclosure lists and maintain strict security procedures on set and with our vendors.
- Managing production budgets, and review production estimates to ensure projects are on track and within budget. You will partner closely with managers to provide ongoing updates on the status of production to ensure proper financial reporting.
- Communicating with relevant groups (for example, PR, Partner Communications, and Interactive) throughout Apple to ensure they are kept up to date on the progress of our ads, have all necessary materials, and are aligned with our work as well as the journey after people engage with our creative in media.
- For MAL-originated campaigns, you will manage the day-to-day relationship with the MAL account team and help see creative through development from briefing to delivery. For Marcom-originated campaigns (in-house), you will partner with internal teams to develop creative from briefing to delivery.
Minimum Qualifications
- 7 + years of Advertising or Creative Agency and/or Brand experience
- Experience working on global brands with a focus on localization knowledge and launching bespoke creative in international markets
- Ability to drive workflows, creative shares and schedules across multiple teams / internal / external partners.
Preferred Qualifications
- Considers themselves a modern marketer
- Has helped build a owned social presence for a brand, with understanding of international social platforms
- Experience with influencer partnerships and social activations
- Understanding of performance marketing, making data-driven recommendations for ongoing improvements and optimizations
- Excellent communication skills with the ability to get results throughout projects
- Cut through ambiguity to find the right path forward despite uncertainty or challenges
- Approach projects with a global perspective to ensure creative resonates in international markets
- Extremely detail oriented with extraordinary follow-through skills
- Approach problems flexibly and with a willingness to adapt in order to arrive at the best solution
- Resourceful and proactive in finding solutions
- See around corners to ensure awareness of bigger problems and opportunities ahead
