Responsibilities
As a Senior Integrated Producer, you will be responsible for leading end-to-end production across Marcom LA initiatives, with a primary focus on digital creative production and 360 campaigns.
Responsibilities
- Lead and manage end-to-end digital production workflows with primary focus on concept development and digital production (organic social, digital display, paid social, email)
- Lead and/or support integrated campaign efforts, producing full-funnel creative executions with multiple work streams.
- Manage multiple projects and deliverables while navigating and thriving in a fast-paced, high-impact environment
- Produce high quality digital content from concept development to final deliverables
- Partner with Brand, Strategy and Creative team leads to guide creative development as it pertains to full-funnel production
- Foster relationships and serve as Production point of contact for internal Apple teams and stakeholders
- Lead and collaborate with multiple internal teams throughout creative development, including Media, Business Affairs, Legal, Design Team, Photo Team, Music Team, etc.
- Guide selection of, and ongoing communication with, external vendors and production partners, representing Marcom LA with expertise, grace and integrity
- Steward production workflows with internal and external partners in the realm of: digital production, organic social content, integrated campaign development, VFX/motion graphics and localization production
- Lead regular production-related project meetings (kick-offs, status sheets, creative reviews, etc), and communicate action steps and updates to the broader team
- Effectively and resourcefully manage and clearly communicate production timelines, project deliverables, and resourcing needs
- Independently manage budgets, scope and production financials
- Manage day-to-day escalations and troubleshooting of production challenges
- Ensure all deliverables are executed to the highest production value, meeting creative expectations in balance with marketing objectives while adhering to established timelines and budget
Qualifications
- 10+ years of advertising and/or marketing production experience
- Experience guiding digital production (e.g., organic social, video, digital display, email) from concept through to final delivery
- Experience working on integrated, 360 campaigns
- Ability to identify opportunities for improvement and efficiency within production processes
- Deep familiarity with the digital space, and a strong ability to identify opportunities for efficiency and innovation
- Deep knowledge of advertising and digital specifications and production processes, with background in translating and optimizing creative for digital formats
- Strong relationships with various production houses with the ability to evaluate vendors for specific project needs
- Experience leading and managing external agencies and/or production partners
