Job Summary
The strategy group partners with Brand and Creative Directors to develop points of view, strategic
platforms, business analyses, and creative briefs to shape innovative creative work for the world’s most beloved brand. Using an objective and insights-driven approach, we will help refine and connect the Apple brand with current and future customers all over the world.
As the Brand Strategist, you will act as the strategic leader for products or initiatives within our group. You will join a team of Strategists who collaborate closely with extraordinary creative talent to launch new products, create new customer experiences, and tackle a variety of complex marketing challenges.
Key Qualifications
- You have 10+ years of strategic brand planning experience.
- You can radically simplify information.
- As a part of our strategy team, you bring deep understanding and extensive experience with marketing strategy, experience design, design research, or brand communications.
- You have a track record of leading strategic conversations with a wide range of people in different disciplines and at different levels.
- You possess deep expertise in partnering with and building real, productive relationships with creative people who span many fields, including advertising, video, interactive, print, retail, and so on.
- You are skilled in the following core areas: business and brand strategy, insights and research, and media and communications planning.
- You can knit together disparate sources of information into a strong strategic narrative.
- You have extraordinary writing, visual storytelling, and presentation skills.
- You have creative advertising or design agency experience and can provide examples of creative briefs or case studies.
Description
- We partner with Brand and Creative Directors to form a leadership team guiding all work related to the products and initiatives, including annual strategic planning.
- We provide strategic leadership during creative development and reviews, helping to shape the impact of the work and pushing it to be more provocative.
- We develop, maintain, and evangelize strategic platforms and other points of view for your products and initiatives, eliciting input from partners in Marcom and other organizations.
- Lead development of project and creative briefs for use with internal creative teams as launches or new initiatives arise.
- Act as strategy client for our agency, Media Arts Lab (MAL), and other agency partners, providing clear project briefs and guiding development of creative briefs.
- Guide your team’s development of points of view and presentations on relevant cultural, bold, or
category topics of interest and opportunity. - We propose and lead insight development for your area of focus, including primary research projects.
- We partner with Product Marketing to understand the business and find opportunities to push it into new and interesting places.
- Act as the global lead and a resource for your products or initiatives as it relates to work developed for other markets, helping to align GEO strategy partners behind a singular vision.
Education
A Bachelor's degree is preferred.
