Job Summary
A Designer on projects with the extended Marketing Design Systems team works closely with
creative and technical disciplines to create considered and elegant design systems supporting our
company's Marketing campaigns and experiences. This hands-on design role balances creativity
and logic, and helps ensure a holistic approach is thoughtfully extended from the Core design
system and applied across contextual typography and UI.
The ideal candidate has strong communication and presentation skills, with the ability to distill
complex systems and provide systematic rationale for design proposals; a strong understanding of
UI, product design, and documentation; an elegant design aesthetic, with exceptional attention to
detail; Photoshop and Sketch expertise, including the ability to build technical design files with
flexible symbols; experience working collaboratively with multi-disciplinary team members; a strong
working knowledge of HTML, CSS, and content management systems.
Key Qualifications
• 7 to 10 years experience in product design (especially for web), defining or extending
design systems, UI design, and/or working within a brand’s strict style guidelines.
• Photoshop and Sketch expertise, including file organization, technical symbol builds with
flexibilities and overrides that reflect coded implementations, and preparation of pixel-
perfect files for design team use.
• Clear communication and presentation skills that speak to both creative and technical
audiences. Ability to articulate ideas verbally and through written guidance.
• Strong understanding of web development, including HTML and CSS.
• Keen interest in championing brand identity through a balance of consistency and
flexibility.
• Systematic problem solver; able to anticipate the impact of design decisions well in
advance of their application.
• Ability to deliver strong design rationale, and supporting files in a tight timeframe.
• Preferred: Acuity in product design, especially editorial in nature.
• Preferred: Working knowledge of Principle.
• Preferred: Working knowledge of content management systems.
Description
A Design Systems Designer is a systematic and technical designer who contributes to the
creation of comprehensive, elegant design systems. They audit current implementations, identify
potential areas for simplification and improved consistency. They design with flexibility in mind,
ensuring designs are accessible and adaptive to varying workflows, viewports, technologies, and
locales. They stress test designs across all possible variations, and refine as needed. They may
create prototypes to convey states, transitions, and/or behaviors, but ultimately prepare design
files with a high level of polish and attention to detail, ensuring layout, typography, and specs are
pixel perfect, for reference by development teams and use by creative teams.
The ability to communicate flexibilities and/or limitations to both designers and development is
essential. They partner with the creative branch lead to understand design direction and help
inform priorities, and may work with larger project teams to explore and iterate on design
options. A Designer consults with technical disciplines to ensure designs work within given
limitations, and files are prepared with all necessary information to support the design intent.
They promote thoughtful and purposeful design, rather than an enforcement of rules, by helping
to define and/or improve how teams collaborate and leverage existing tools.
A Designer is also a presenter. They determine the best medium, and optimize design files for
creative review – be it print, onscreen visuals, prototype, or code. They create presentation flows
that establish and build on a foundation of design rationale. They clearly articulate design
rationale and any applicable limitations. Participation in healthy debates to ensure design
systems are as robust and considered as possible is key.
Education
BA or BFA in Graphic Design (or equivalent) preferred.
