Summary
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Design Identity Producer role lives within Marcom’s Design team, and plays a critical role in driving the development of hero marketing identities for Apple’s products.
Description
Identity Design Producers manage the development of static and motion identities for Apple’s products. Producers partner with Designers and Writers to develop best-in-class creative for our product launches, sustain efforts, pilots and programs.
This role works closely with a variety of teams across Apple, including Brand, Strategy, other functional creative teams, production teams, leadership teams, and partners across the Design team studio.
The Design Identity Producer’s day-to-day responsibilities include:
- Working closely with creative and production teams to develop holistic marketing identities that support all consumer touch points for a product’s launch.
- Aligning with Strategy, Brand and Production partners to create end-to-end timing plans that deliver against the business need.
- Driving brief timing, kick-offs, creative shares, creative lock and production hand-offs, making adjustments to timing plans along the way.
- Collecting assets and information for the creative team, ensuring they are set-up for success in their explorations.
- Scheduling shares, distilling feedback, distributing meeting notes and driving the team toward creative lock.
- Sharing creative in development to ensure alignment and feasibility with our Production partners: Print Production, Content, Hardware, Motion Production and Production Design.
- Forecasting creative resource needs and actively managing project resources in planning tools; working closely with the Lead Producer to make recommendations for project-level staffing based on project needs and creatives’ bandwidth.
- Supporting the Managing Producer during quarterly planning to capture business asks and resourcing needs in planning tools, attending planning meetings and helping drive comms to cross-functional partners.
- Problem-solving obstacles that create inefficiencies and making recommendations for new ways of working.
Minimum Qualifications
- 10+ years of design producer, motion design producer or creative project management experience
Preferred Qualifications
- Well-versed in leading the design development process with strong project management skills.
- Experience leading CG, VFX or Motion Design productions.
- Ability to drive workflows, creative shares and schedules across multiple partners and departments.
- Excellent interpersonal skills with the ability to get results through projects and multiple stakeholders.
- Extremely detail oriented with extraordinary follow-through skills.
- Cut through ambiguity to find the right path forward despite haziness or uncertainty.
- Approach problems flexibly and with a willingness to adapt in order to arrive at the best solution.
- See around corners to ensure awareness of bigger problems and opportunities ahead.
Education:
Bachelors degree preferred.
