Overview
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Partner Communications Manager supports the marketing communications strategy, planning and execution for Apple products and services in the US Partner (indirect) channel. This team drives the development of partner journey’s, campaigns, and creative with some of the biggest brands around the world, shaping how Apple shows up within every touchpoint in the partners’ space, including all advertising, physical and digital environments. Key partners you'll talk to include US Carriers, and National Retailers.
Description
The Partner Communications manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. Key responsibilities include:
- Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
- Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
- Work with WW Partner Communications teams to identify and develop partner strategies and communication plans, including advertising, digital channels and the partner’s owned marketing channels in-store and online.
- Develop and drive global processes, across Apple products and services, to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there
- Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more.
- Inspire and contribute to the large global network of Geo Partner Communications Managers, sharing best practices, learnings and case studies to.
- International travel may be required 2-3 times per year.
Minimum Qualifications
- 7 - 10 years experience in marketing communications
- Experience in brand communications - from strategy to execution to analysis of results.
- Possess superlative written and verbal skills in both English and Spanish.
Preferred Qualifications
- Experience in account management and/or strategy at a advertising agency or in-house marketing communications for a global brand for consumer and/or business audiences.
- 5+ years experience in the US Hispanic market and extensive experience in Hispanic brand communications - from strategy through execution and analysis of results.
- Ability to delve deep into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities.
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
- Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward.
- Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns.
- Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.
- You can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization.
- Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
- Passionate about popular culture, trends, and new/emerging media and technology— especially within the US Hispanic audience.
- Bachelor’s degree, MBA or advanced business degree
