Job Summary:
Marcom is Global Marketing Communications group. We oversee all of advertising and marketing to ensure the flawless development and execution of world-class communications.
If you’ve ever seen an app or game featured in commercials, billboards, or websites––this is the role that made that happen. The App/Game Curator role within Marcom’s Business Affairs team is responsible for recommending, curating, sourcing, and verifying all appropriate third party iOS, iPadOS watchOS, tvOS, visionOS, and macOS app assets for use in Marcom’s marketing deliverables. In this role, you will be the key to helping ensure our Creative team has the best third-party app/game content specifically chosen for each deliverable for use in Marcom’s creative executions.
Description:
You’ll work cross-functionally across Marcom, as well as across the enterprise, on global marketing projects from planning to execution to infuse stellar third-party app & game content to help tell the stories of our products to hundreds of millions of people around the world
You’ll help educate creative and brand teams on the latest trends for third-party apps & games, and present relevant suggestions for a particular brief or product, and understand what makes a great app visually and technically
You’ll coordinate with the global App Store, Product Marketing, and Developer Relations teams to stay apprised of anticipated app releases, learn marketing priorities, communicate project updates, and solve problems as they relate to Marcom projects
You’ll maintain tight communication with team leads to make sure information is flowing, action items are clear, issues are escalated at the right time and to the right people, and risk exposure is minimized
You’ll use a variety of tools and sources to surface apps and app content relevant for a given marketing project, and occasionally provide screenshots or screen recordings of this content to share across the team
You’ll work directly with a vibrant app developer community to discover new and upcoming apps, and to establish meaningful relationships that can be used in co-marketing opportunities.
You’ll maintain the integrity of third-party App Store content in marketing as it moves through the creative and production processes
You’ll be on the receiving end of third-party assets such as PSDs, screenshots, screen captures, app builds, and more for marketing projects.
You will need to validate, ingest, track, and communicate the status of these third-party assets with stakeholders and manage those assets using a content management system
You will work hand-in-hand with a partner specializing in the clearances of this content, occasionally assisting with this process where needed.
You’ll solve complex content problems that may arise with the clearance or production of third-party app content, and use internal & external relationships and subject-matter expertise to do so
You’ll work on ad hoc special projects including but not limited to internal knowledge sharing, research on apps, app users, app workflows, team documentation, etc…
You’ll provide training to other team members, bringing them up to speed on processes and relationships
You’ll make meaningful contributions to improve processes & communications across the business
Key Qualifications:
Minimum 7+ years relevant experience in the app and/or game space and thrive in a fast-paced, deadline-driven environment managing multiple projects at once
Deep understanding of products, including hardware and software
Loves apps & games and discovers new ones all the time
Comfortable discussing, recommending, and demoing apps/games available on products, and articulating the reasoning behind your recommendations and how they connect to tactical, strategic positioning, and creative briefs
A passion for, or deep understanding of at least one of the following specialized areas would contribute to success in the role: gaming (including mobile/desktop gaming trends & subgenres), emerging technology like AR & VR, generative AI, professional/creative pro Mac apps (e.g. audio/video, 3D design, CAD, etc…)
A basic familiarity of developer processes & technologies (APIs, SDKs, UX) is a plus. No coding experience is required, but a comfortability being exposed to, and discussing, the “behind the scenes” of creating apps is important
Education:
