• Advertising
• Marcom
• Marketing
• Best Practices
• Metrics
• Confident

Job Summary 

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

Team Summary

The social team at Marcom finds new and inspiring ways for Apple products to show up across social media channels. We partner with brand, advertising and creative teams to develop ideas that people are happy to see in their feeds. This role will report to the head of social strategy. 

Description:

The Senior Social Strategist will shape and lead the strategy for the @apple Instagram account. They’ll work closely with producers, analysts, creatives, media and agency teams to develop the ongoing editorial approach for the channel. 

Responsibilities:

• Mining for social insights around products and audiences
• Writing clear and inspiring social creative briefs
• Guiding and influencing social creative work as its developed
• Having confident perspective on what makes great social work (especially IG)
• Setting clear goals and success metrics and learning from them

Minimum Qualifications:

• 10+ years social creative strategy experience
• Deep understanding of social platforms and formats
• Fluency in social culture, creators and communities
• Editorial social experience shaping strategy for a top-tier Instagram presence
• Ability to radically simplify information
• Experience collaborating in large teams especially with creatives and producers
• Knowledge of social best practices and curiosity to break them
   

Preferred Qualifications:

• Experience / interest in photography and videography 

Hours may fluctuate based on project needs.

• Travel Required : No travel required
• Business Day Timings: Not specified