Summary
Marcom is a Global Marketing Communications group. We oversee all of the advertising and marketing to ensure the flawless development and execution of world-class communications.
Our 360 creative practice operates at the intersection of world-class craft, digital platform strategy, media fluency, and editorial storytelling.
In the role of Editorial Lead, you collaborate with a team of talented writers, art directors, and cross functional talent to create publishing strategies across all mediums for products, product launches and campaigns. You have a deep love of our products. Your work will influence, inspire, and delight our customers worldwide.
Description
Apple is seeking an Editorial Lead within the Design organization to help shape how we communicate with new audiences during key event moments. This role blends deep cultural fluency, strategic thinking, exceptional visual judgment, and production experience.
- Strategic thinker and communicator with proven experience in creative work
across media, editorial, design, art direction, copywriting
- Keep up fluency in online platform functionalities, dynamics, and cultural languages
- Initiate net new thinking from the very beginning, identifying new opportunities for Apple’s marketing to evolve and communicating those ideas to various stakeholders
- Reinforce the voice of the Apple brand, working to make sure that we are present in important cultural conversations with a distinctive POV across all content and platforms
- Oversee complex integrated marketing initiatives on a global scale
- Lead brand strategies and bringing Apple brand experiences to life in new and impactful ways
- Exceptional creative, strategic orientation, and dynamic storytelling skills
- Ensure creative ideas are well-articulated and on-brief.
- Drive strategic and creative from conceptual to post production.
- Drive ideation and direction on all tentpoles, features, quarterly, initiatives across platforms
- Content origination: Find and develop stories to tell across all media to support Events
- Astute distillation of current cultural trends and forecasting of future trends
- Provide high-level guidance and support to content leads across markets
- Help identify the role of content formats in the marketing mix and the consumer/audience experience
- Develop and design new creative workflows to support new Event initiatives
- Comfortable working in a new and growing function at Marcom, where speed, flexibility, and experimentation are part of the day-to-day.
Key Qualifications
- You have 10+ years of experience providing creative direction, conception, and producing for major marketing, communication or advertising campaigns.
- You have created work in the mediums of advertising, editorial, social media, conceptual campaigns, product launches, branding, photography, film and video.
- You are passionate about excellent creative that is thoughtful, meaningful, provocative at times, clear and inspiring.
- You have an eye for compelling creative and the ability to create a powerful story through the work.
- You are able to develop and drive concepts through a 360 campaign lens, designing for both online and offline storytelling.
- Ability to drive work as a key contributor, as well as a leader.
- Creative leadership experience on-set and post.
- Expertise in keynote storytelling and pitch development.
- Fluency in media and social.
- End-to-end production fluency.
- Understanding of cultural passion points and online communities
- High taste level and strong editorial instincts
- Ability to thrive in fast, complex environments.
Preferred Qualifications
A portfolio
*Hours may fluctuate based on project needs
