Brand Manager
Job Summary
The Retail Brand Manager - Commercial Marketing role within Marcom team will lead strategy, creative development and execution for Retail Store and Online Store commercial marketing initiatives. These initiatives span new product introductions as well as ongoing Retail programs and promotions.
Our team is looking for someone who has demonstrated experience in developing and managing innovative campaigns that drive customer acquisition, conversion, loyalty, and brand equity across digital and physical channels. The Brand Manager will ensure creative objectives are well defined and appropriately executed. This requires a strong ability to develop strategy and marketing plans, facilitate creative execution, lead presentations and to navigate the approval process across multiple partners. They will oversee the integration of Retail commercial program marketing efforts, knitting together several functional teams across the organization including: Print/Graphic Design, Interactive, Video/Motion Graphics, Advertising/Media, Retail Marketing, Merchandising, Market Development, Product Marketing, Legal and Finance. Looking for someone who thrives in ever-changing, dynamic environments.
Key Qualifications
10+ years marketing communications experience.
Previous ad agency, design agency, performance marketing agency and/or in-house marketing communications experience.
Ideal candidate to have rich background in commercial marketing, which may include performance marketing, e-commerce, demand generation marketing and Customer Lifecycle Marketing.
Description
We are seeking an experienced marketer who can contribute in a team environment. This position requires a self-motivated, flexible individual with the following skills:
Education
BA/BS preferred
Hours may fluctuate based on project needs.